Brand Journey

Limonta’s visual identity began with a careful intervention on its historic logo. Rather than redesigning it, we refined proportions, spacing, and typographic balance to preserve recognition while increasing precision and consistency across applications.

From this adjustment, we developed a comprehensive brand manual designed to systematize every visual output. The guidelines define logo clearspace and hierarchy, typography, color codes, layout structures, and rules for print and digital use. Particular attention was given to the articulation of divisions, product lines, and technical materials, ensuring clarity across a complex corporate structure.

The manual extends beyond graphic rules. It establishes a coherent framework for catalogs, fabric sample holders, stationery, packaging, labels, and exhibition materials. Each touchpoint is governed by the same logic: measured typography, controlled color palettes, and a layout system capable of adapting to both institutional and product-driven communication.

The result is a flexible identity system that maintains continuity over time, supporting Limonta’s presence across global markets while respecting its industrial heritage and technical expertise.

Over the years, we have directed Limonta’s visual communication across photography, video, illustration, and editorial content. Our role has been both strategic and operational: defining the art direction and coordinating a network of photographers, videomakers, copywriters, and illustrators to ensure consistency across outputs.

Product photography focuses on materiality — texture, surface behavior, and structural innovation — translating technical performance into a refined visual narrative. Corporate and sustainability reports are treated with the same rigor, aligning content hierarchy and tone of voice with the broader identity system.

This approach extends to digital channels and social platforms, where visual storytelling is adapted without diluting brand coherence. Each asset — from campaign imagery to short-form video — is developed within a shared visual framework, ensuring recognizability while responding to the specific language of each platform.

Through long-term collaboration, we have built a content ecosystem that supports both brand positioning and commercial objectives.

Limonta’s presence at Lineapelle — the leading international trade fair for the leather and textile industry in Milan — required translating the brand system into physical space.

Display developed the exhibition concepts, defined spatial narratives, and coordinated suppliers and installers to ensure consistency between architecture, graphics, and communication materials. Booth design was conceived not as a temporary installation but as a three-dimensional extension of the brand manual.

Environmental graphics, signage, product displays, and printed materials were integrated into a unified spatial language. The objective was to create environments capable of expressing technical innovation and Italian manufacturing quality while maintaining visual clarity and premium positioning.

Each edition evolved while remaining anchored to a coherent identity, reinforcing Limonta’s recognition within a highly competitive international context.

For the launch of Altera, Limonta’s innovative leather alternative, we designed an integrated digital strategy aimed at high-level fashion professionals. The campaign combined precise targeting with visually driven storytelling, guiding users from discovery to conversion through dedicated landing pages structured around the product’s unique value.

A structured automation flow supported lead acquisition with immediate access to digital materials, educational follow-up content, and direct sales outreach. The project connected identity, content, and performance within a measurable acquisition framework focused on qualified B2B relationships.