Performance Strategies

We designed and implemented B2B digital advertising strategies focused on qualified lead generation and long-term relationship building. Each project was structured as a multi-channel ecosystem, capable of reaching professionals at different stages of their decision-making process. From strategic positioning and media planning to creative production and data infrastructure, the objective was to convert brand visibility into measurable business opportunities. Paid campaigns, dedicated landing pages, structured lead capture systems, and automated nurturing workflows were integrated into a performance-driven framework, with a strong focus on lead quality, traceability, and conversion.

For the launch of Altera, Limonta’s innovative leather alternative, we developed a strategic acquisition campaign targeting the global fashion industry. The media mix combined LinkedIn for precise B2B targeting by job title and industry, Pinterest to intercept designers during the moodboarding and inspiration phase, Facebook and Instagram to highlight the material’s texture and versatility through high-impact visual storytelling, and YouTube to communicate technical performance and Limonta’s heritage.

The user journey was engineered to move seamlessly from discovery to conversion. Aesthetic ad creatives emphasized the premium and sustainable nature of the material, while a dedicated landing page presented Altera’s unique selling propositions in a technical yet refined environment. The lead capture system was designed to collect highly qualified professional profiles. Following acquisition, an automated nurturing flow was activated, including a welcome email with access to the digital product catalog, educational sequences focused on specifications and sustainability, and direct human follow-up to convert interest into requests for quotes and sampling orders.

For Produzione Privata, we launched the “Trade Benefit Program,” a dedicated initiative targeting architects, interior designers, retailers, and contract professionals. The objective was to build a high-quality professional database and establish long-term B2B partnerships. The acquisition strategy integrated Facebook and Instagram for demographic targeting and visual storytelling, alongside Pinterest as a high-intent discovery platform to reach professionals during the planning phase of their projects.

The user journey was structured to transform interest into membership. Paid campaigns highlighted the exclusive value of the program, driving traffic to a dedicated landing page designed to present its benefits and collect verified professional data. Approved members gained access to a reserved area featuring exclusive trade price lists and dedicated technical resources. The nurturing path included a structured onboarding phase, brand storytelling sequences to strengthen trust and positioning, and targeted prompts encouraging quote requests and first orders, effectively converting leads into active trade clients.