Brand Journey

L’identità visiva di Limonta è partita da un intervento puntuale sul logo storico, volto a preservarne la riconoscibilità migliorando proporzioni, bilanciamento e chiarezza tipografica. Da questo lavoro è nato un brand manual completo, pensato per sistematizzare ogni output visivo su stampa e digitale.

Le linee guida definiscono utilizzo del logo, tipografia, sistema cromatico, strutture di layout e regole per la comunicazione corporate e di prodotto. Il risultato è un framework identitario flessibile, capace di supportare cataloghi, packaging, etichette, stationery e materiali fieristici, garantendo coerenza nel tempo e nei diversi mercati.

Over the past year, we’ve collectively watched as the worlds of art, finance and media were torn apart and rebuilt from the ground up, block(chain) by block. From the great NFT boom to the burgeoning crypto market, the metaverse and web3, industries are undergoing revolutions unlike anything seen before. Markets and consumers are wrestling free from the grip of traditional formats and reimagining what it means to trade and connect. But there’s someone missing. A trillion dollar industry stuck in the waiting room of the zoom call. What’s happened to fashion’s digital revolution?

While select houses like Balenciaga and Gucci keenly push the boundaries of digital integration, the majority of brands still feel a bit stuck in, well, reality. It’s no surprise. Fashion is a famously stubborn industry, from rigid (and often wasteful) production lines to age-old advertising formats. And when having the right connections or the right degree matters so much, the people who are comfortably inside are understandably hesitant to shake things up. But this year a group of pioneering industry insiders are doing just.

SYKY is a community-driven blockchain-enabled platform standing proudly at the forefront of fashion’s digital revolution. Led by former-Chief Digital & Content Officer at Ralph Lauren and Global Director of Digital & Social at Burberry Alice Delahunt, SYKY (pronounced psy-key) is combining traditional fashion expertise and visionary innovation. The goal? To expand possibilities in the industry, both creatively and culturally. Entering the lush online world of syky.com, keystone-holding members can access collections, attend virtual runway shows and connect to a diverse community of creators. But the ambition doesn’t stop there, and in Spring of this year SYKY officially announced The SYKY Collective.