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Il progetto ha definito l’identità visiva della sua business unit design, traducendo un lungo heritage industriale e materiale in un sistema di marca chiaro e flessibile. Partendo dai toni grigi delle venature del marmo di Carrara, l’identità ha introdotto una palette misurata di carte, colori e applicazioni, costruita su sfumature dal grigio più scuro a quello più chiaro e pensata per mantenere una forte continuità visiva.\nQuesto approccio cromatico e materico ha permesso al sistema di adattarsi a scale e formati diversi, dai biglietti da visita, alla stationery e alle firme digitali, fino ad applicazioni ambientali di grande formato. Il risultato è un ecosistema di brand progettato per dare coerenza ai sub-brand dell’azienda ed esprimere il legame di Bufalini con pietra, produzione e territorio attraverso un linguaggio visivo preciso, sobrio e duraturo.","Un’identità visiva per la business unit design di Bufalini, costruita sui toni grigi del marmo di Carrara e pensata per unire heritage, cultura materiale e applicazioni contemporanee."]