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I visitatori potevano interagire con la piattaforma attraverso un chat-bot Telegram, mentre un algoritmo custom di censura basato su intelligenza artificiale importava e trasformava i contenuti in tempo reale. Il risultato era un flusso continuo di elementi ipermediali, in cui partecipazione, automazione e restrizione diventavano parte dello stesso sistema visivo. 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Mentre direzione visiva e scelte strategiche restano interne ad Alessi, lo sviluppo si è concentrato su architettura frontend, integrazioni backend, ambienti di preview, workflow basati su branch e gestione di fix e feature su più mercati e istanze.\n\nLa piattaforma integra oggi metafield avanzati, integrazioni custom, app dedicate per logiche di sconto complesse, bundle, Shopify Markets, istanze localizzate e nuova area cliente. 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L’ottagono riflettente moltiplica prospettive e luce, creando un ambiente visivo in continuo movimento in cui i visitatori diventano parte integrante dell’installazione. All’interno della struttura a specchi, proiezioni video e immagini raccontano la storia della Galleria e del suo recente restauro, trasformando l’opera in un’esperienza visiva e in un racconto della rinascita dell’edificio. \n\nQuattro ulteriori postazioni di osservazione, dotate di binocoli, invitano il pubblico a guardare verso l’alto per osservare da vicino i dettagli decorativi restaurati dei livelli superiori, favorendo una relazione più attenta con l’architettura e con la rinnovata bellezza di uno dei luoghi più iconici di Milano.","In occasione di EXPO Milano, Versace e Prada hanno collaborato con il Comune di Milano al restauro della storica Galleria Vittorio Emanuele II. 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