Rebranding

Overview

Acqua Fiuggi’s new identity reinterprets one of Italy’s most recognisable mineral water brands through a clearer, more contemporary and premium visual system. The project included the redesign of the logo, the development of a custom typographic direction, packaging applications and the design of the digital experience dedicated to the brand’s relaunch. Rooted in the brand’s heritage and updated for its new chapter under LMDV, the identity introduces a more essential and distinctive language across bottles, labels, secondary packaging and web interfaces. Bottle design and relaunch campaign were developed in collaboration with Studio Cirasa, creating a broader system where product, identity and communication work together to reposition Fiuggi with greater clarity, elegance and consistency.