E-Commerce

Overview

Alessi’s e-commerce evolved from a legacy Shopify structure with high maintenance effort into an advanced operating system, built around the current Shopify feature set and a continuous release workflow. While design direction and strategic decisions remain internal to Alessi, development focused on frontend architecture, backend integrations, preview environments, branch-based workflows, and management of fixes and features across multiple markets and instances. The platform now relies on advanced metafields, custom integrations, dedicated apps for complex discount logic, bundles, Shopify Markets, localized instances, and the new customer area. Campaigns such as Summer Sales, Winter Sales and GWP activations can be managed with greater speed and reliability, while PIM workflows support catalogue updates and product information across international shops. This technical evolution reduced maintenance complexity and enabled faster rollout of new features across a high-traffic platform.