Lineapelle 2024

Overview

Created for the Lineapelle presentation of Altera, the project defined a visual system capable of giving clarity and consistency to the booth experience. The graphic language supported the launch of Limonta’s animal-free material alternative across different physical touchpoints, from environmental graphics to printed collateral and dedicated cases. Large-format graphics, product information, printed assets, and material cases were developed as part of a coherent communication system. Each element helped frame Altera’s material qualities, sustainable positioning, and potential applications for accessories and shoes, balancing technical information with a refined visual language. Designed for a dense and highly specialized trade-fair context, the system translated the identity of the new line into precise and functional tools, where brand perception, material consultation, and commercial storytelling could work together across multiple formats.