E-Commerce
Produzione Privata
An e-commerce experience designed to translate Produzione Privata’s experimental design culture into a refined digital environment, balancing editorial storytelling and product discovery.
Overview
Founded in 1990 by Michele De Lucchi and Sibylle Kicherer, Produzione Privata is an experimental design company dedicated to objects conceived with expressive freedom, outside traditional commissioning dynamics. The website gives digital form to this approach through a clear and contemporary e-commerce experience, where product collections, materials and production details are presented with visual precision and editorial rhythm. Custom photographic and video content extends the brand’s atmosphere online, highlighting the creative process, craftsmanship and distinctive character of each piece. The platform combines a refined browsing experience with a direct commercial structure, making the discovery and purchase of objects simple, immediate and coherent with the brand’s identity.
Services
- Art Direction
- E-commerce
- Content Design
- Web
Team
Michele Marchetti, Partner
Irene Salvadeo, Designer
Andrea De Simone, Designer
Luca Argentieri, Developer
Margherita Schiavon, Developer
Stefano Bifolco, Developer
Credits
Giulio Boem, Photos
Giorgio Nasti, Video Direction
Stack
- Nuxt
- Shopify
- Sanity
- Netlify
