Sticker Set

Overview

Created for the Ray-Ban x A$AP Rocky launch at Art Basel Miami, the project developed a graphic system for stickers, printed materials and event applications. Inspired by mixtape culture, punk visuals and early internet iconography, the visuals combine saturated colors, bold typography and fragmented symbols into a raw and collectible aesthetic. Applied across Ray-Ban silhouettes, sticker sheets and branded materials distributed during the Ray-Ban Clubhouse activation, the system translated the collaboration into a coherent set of physical assets designed to feel immediate, recognizable and culturally driven.