Rebranding

Overview

The project redefined Wega’s identity starting from its most recognisable heritage elements. The iconic cup-shaped monogram was redesigned to improve reproduction across industrial applications, while Wega Sans, a custom typeface derived from the geometry of the original logo, became the foundation of a coherent visual system spanning communication, product naming and exhibition environments. A vibrant green-led palette, updated machine nomenclature and a more flexible graphic framework established a scalable identity capable of adapting to technical communication, trade fairs and digital touchpoints. Conceived to bridge industrial engineering, Italian design culture and contemporary coffee experience, the system provides Wega with a stronger and more recognisable presence across every application.