Dropzone
Universal Music

Universal Music Dropzone was conceived as the physical extension of Universal Music Italia’s e-commerce platform, translating the visual and digital language of the online store into an immersive temporary retail experience.
Overview
The installation brings several interface elements into physical space through saturated monochromatic surfaces, translucent blue materials, graphic overlays, and high-contrast typography. Transparent panels directly reference the hover states and visual layering developed for the website, transforming digital depth and interaction into spatial and material elements. The space was designed as a modular environment capable of functioning simultaneously as an installation, retail space, and editorial platform dedicated to contemporary music culture. The project also included coordinated merchandising, environmental graphics, and social content developed to maintain continuity between physical and digital touchpoints through a cohesive visual language.
Services
- Exhibition
- Art Direction






Team
Michele Marchetti, Partner
Lucia Pellegrini, Designer
